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Home > Internet Marketing > Social Media Optimization > Online Press Releases

Online Press Releases

A press release would typically carry news related to a product launch, announcement of a new service, events in the company, awards or any other information that will be of interest. Press releases are different from Article syndication in that they specifically carry company or brand related information, which may be of generic interest to its readers.

On submitting press releases to various online PR sites, they tend to get indexed and noticed quickly by News search engines. Creating newsworthy press releases that are keyword rich and optimized are invaluable to the promotion of your business. If correctly optimized, press releases increase your exposure to more traffic, higher ranking and additional press.

Links from within your press release may well be used as anchor texts to link back to relevant sections on your site, thereby enabling traffic on target pages, further leading to conversion. Effective press releases help build brand awareness, retain customers, target fresh traffic, and build reputation; thereby becoming an effective marketing tool.

At New Media Guru , we believe press releases supplement Social Media Marketing activities. We focus on researching keywords for the target audience as well as subject matter, and adding them strategically to the press release as well as the website content.

Your overall marketing strategy will define your need for press releases. It is not done as a stand-alone activity, or randomly, and must be an integral part of the larger Internet Marketing picture.

Depending upon which stage your project is in, with reference to the larger picture of your project lifecycle, send us a note on your objectives and expectations and we'll be happy to help you understand the methodology we adopt at New Media Guru to Deliver Measurable Online Success.

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